Why Hire Katie Severance
It's a big decision to put your home on the
market. Most sellers have two concerns: to get the
highest price possible and to work with a top notch
experienced Realtor whom they can really trust. It
may sound trite but it’s true that not all Realtors
are created equal. The guidance and counsel of a
Realtor will have a very big impact on how much
money you will make on the sale – and, whether or
not you make it to the closing table.
Track Record and Credentials
My track record for listing homes in the Montclair,
New Jersey region is very strong. Even in the
dramatically falling market, over 70% of my listings
sold at or above the asking price. Another major
gauge of success is that my clients return to me
time and again. Nearly 100% of my business is
referral based from past clients.
I am also the co-author of “The Complete Idiot’s
Guide to Selling Your Home” (Penguin, January 2010).
I was chosen by Penguin to write the book from a
national pool of realtor candidates. The theme of
the book is how to sell your home anywhere, anytime
and in any kind of market. It is a comprehensive
guide covering everything from the decision to sell
all the way to the closing table. Some of the
specific chapters include pricing your home,
staging, renovations that make you money when you
sell, how to find and attract buyers, the psychology
of buyers and their behavior patterns in both up and
down markets, how to negotiate and respond to
lowball offers, flipping, relocations and estate
sales, selling income producing properties,
calculating profit and managing the deal to closing.
I have been in real estate ten years and practice it
full time. I have represented sellers and buyers in
the sale of over $50 million in real estate. I am
extremely passionate about what I do. When I list
your home, it becomes the center of my focus. I am a
member of the West Essex Board of Realtors and am
one of a select group of Realtors in the United
States with the National Luxury Home Marketing
designation and a member of its Million Dollar
Guild.
Selling Philosophy
Pricing
Pricing property in the Montclair, New Jersey region
is not just about looking at “comps” and coming up
with a “reasonable” number. It’s about really
understanding the market (which way the market is
headed and by how much) and the market place (the
current buyer pool its behavior patterns and what it
will pay). When the market was at its height, it was
pretty easy to price a home. They all sold. But when
the market goes down, buyers begin to behave
differently. It is essential for a Realtor to
analyze and gauge the pulse of the market on a
constant basis.
Physical Presentation of Your Home or Staging
We’ve all seen the TV shows about “staging” a home
to sell. But the purpose is not to make every
property look like a magazine spread just for the
sake of it. The purpose is to present your home in a
way that will make you more money; to make strategic
moves which will have a dramatic impact on the sale
price. One of my specialties, as an author and as a
Montclair, New Jersey realtor is to selectively
stage or suggest upgrades to items that I know -
through experience - will add thousands, and even
tens of thousands of dollars to the value of your
property.
Exposure
In order to know for sure that you will be getting
top dollar for your home, it is essential that the
property be exposed to the entire “buyer pool”. If
only a fraction of the buyer pool is aware that your
home is for sale, then you’ve stunted the natural
competition for your house. It is an economic fact
of any commodity-based business that more interested
parties drives the sale price up. First, they need
to know about it.
My marketing and advertising plan is outstanding. I
will show you how I will have your property in more
places, and in front of more eyeballs, than most
properties on the market.
As a company, RE/MAX - without a doubt - casts the
widest buyer net of any agency. It is the only
company with an actual global presence with real
offices in 100 countries and on 5 continents. RE/MAX
is the global brand. Buyers relocate to the suburbs
of Essex County, New Jersey from all over the world.
RE/MAX is the name they know. You never know where
the buyer of your home is coming from.
Managing the Deal
This is a skill that is perhaps the most overlooked
when sellers think about the commission they pay.
After all, what good is a great offer if it’s
mismanaged and you never make it to the closing
table? Based on experience, I am able to usher the
deal to closing in spite of obstacles along the way.
The purchase and sale of real estate can be an
emotional time. Anticipating problems, solving them
and managing emotions (while keeping the deal
together) is a specialty about which I am very
passionate and experienced.
There is no question too small to ask! Even if you
have not begun the process of preparing to sell, I
am happy to give you information, guidance and
advice.
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