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Real estate has been experiencing a brisk few years, to say the least, with homes selling at record prices and bidding wars becoming increasingly common. The market thrived throughout the COVID-19 pandemic, despite the challenges of lockdowns, social distancing and limited personal interaction, thanks in large part to technology. From virtual property tours to digital closings, tech has transformed the real estate journey from an in-person, manual process to one that can be completed mostly digitally.
This trend isn’t just for tech-savvy millennials and young, first-time homebuyers, either: The National Association of Realtors (NAR) reports that 97 percent of homebuyers, regardless of age, use the internet in their home search.
“Every sector and category within real estate has been impacted by the pandemic, and nearly all have experienced an influx of new innovation to make the process of buying and selling more efficient,” says Ashley Stinton, NAR’s senior director of marketing and communications.
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